{"id":1455,"date":"2018-12-06T01:18:47","date_gmt":"2018-12-06T00:18:47","guid":{"rendered":"https:\/\/2019.zaragoza.wordcamp.org\/?post_type=wcb_session&#038;p=1455"},"modified":"2019-02-03T18:38:25","modified_gmt":"2019-02-03T17:38:25","slug":"branding-integral-diseno-implementacion-y-difusion-de-la-identidad-corporativa-o-de-marca","status":"publish","type":"wcb_session","link":"https:\/\/zaragoza.wordcamp.org\/2019\/session\/branding-integral-diseno-implementacion-y-difusion-de-la-identidad-corporativa-o-de-marca\/","title":{"rendered":"Branding integral: Dise\u00f1o, implementaci\u00f3n y difusi\u00f3n de la identidad corporativa o de marca"},"content":{"rendered":"<p>Veremos desde qu\u00e9 es el Branding como el porqu\u00e9 definirlo (nuestra identidad corporativa o de marca), formas y colores adecuados y sus componentes o elementos.<\/p>\n<p>Qu\u00e9 es el Manual de Identidad Corporativa y c\u00f3mo se usa (documento de referencia y control de \u00e9sta).<\/p>\n<p>C\u00f3mo usarla para difundir los valores de empresa o marca en los medios tanto impresos y tradicionales como digitales.<\/p>\n<p>C\u00f3mo hacer feedback y recoger datos para revisarla. Cu\u00e1ndo y c\u00f3mo redise\u00f1arla.<\/p>\n\n\n<figure class=\"wp-block-embed-wordpress-tv wp-block-embed is-type-video wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='525' height='295' src='https:\/\/video.wordpress.com\/embed\/VVEU5dt6?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Veremos desde qu\u00e9 es el Branding como el porqu\u00e9 definirlo (nuestra identidad corporativa o de marca), formas y colores adecuados y sus componentes o elementos. Qu\u00e9 es el Manual de Identidad Corporativa y c\u00f3mo se usa (documento de referencia y control de \u00e9sta). C\u00f3mo usarla para difundir los valores de empresa o marca en los &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/zaragoza.wordcamp.org\/2019\/session\/branding-integral-diseno-implementacion-y-difusion-de-la-identidad-corporativa-o-de-marca\/\" class=\"more-link\">Continuar leyendo<span class=\"screen-reader-text\"> \u00abBranding integral: Dise\u00f1o, implementaci\u00f3n y difusi\u00f3n de la identidad corporativa o de marca\u00bb<\/span><\/a><\/p>\n","protected":false},"author":15203077,"featured_media":1908,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1548522900,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1435],"footnotes":""},"session_track":[164407],"session_category":[],"class_list":["post-1455","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-auditorio"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3v4-nt","jetpack_likes_enabled":true,"session_date_time":{"date":"26 enero, 2019","time":"18:15"},"session_speakers":[{"id":"1435","slug":"julian-mirallas","name":"Juli\u00e1n Mirallas","link":"https:\/\/zaragoza.wordcamp.org\/2019\/speaker\/julian-mirallas\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/15203077"}],"version-history":[{"count":4,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1455\/revisions"}],"predecessor-version":[{"id":2793,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/1455\/revisions\/2793"}],"speakers":[{"embeddable":true,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/1435"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/media\/1908"}],"wp:attachment":[{"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=1455"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=1455"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/zaragoza.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=1455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}